Saturday, May 18, 2024

Multi-channel communication, Tecniche Nuove Publishing Group acquires 100% of Mazzmedia

Tecniche Nuove headquarters
Tecniche Nuove headquarters, Milan

With the aim of further consolidating the omnichannel offer of the Tecniche Nuove SpA publishing group, the acquisition of 100% of the capital of Mazzmedia srl from the majority shareholder Francesco Fiori and Samuele Marazzita, Tommaso Dozio, Federico Anelli has been completed.
Mazzmedia is a digital agency, specialized in the design and development of multi-channel communication projects, digital strategy, creativity, technological development and digital marketing. A company capable of responding very quickly to customer requests and needs. Channel mix planning, strategic cross-media campaigns, market research and analysis are the basis of the work of the Mazzmedia team.
The new corporate asset has confirmed at the helm the CEO Francesco Fiori, the Sales Director Tomaso Dozio, the Head of UX Designer Samuele Marazzita and the Head of Technology Federico Anelli.

A long-standing strategy of growth

Ivo Alfonso Nardella, Chairman and CEO of Tecniche Nuove Spa
Ivo Alfonso Nardella, Chairman and CEO of Tecniche Nuove Spa

“This important acquisition follows a long-standing external growth strategy and completes our group’s positioning as a leader in the B2B multichannel communication offer,” said Ivo Alfonso Nardella, Chairman and CEO of Tecniche Nuove Spa. “The confirmation of the management team that has made Mazzmedia a top-level structure among web agencies is a sign of continuity of management and will allow us to develop new services, including those based on AI, in the publishing and communication sector for companies and professional segments that are in the Group’s portfolio.”

ABOUT TECNICHE NUOVE GROUP

Tecniche Nuove Group, with about 300 employees and more than 65 million euros in sales, is a leader in specialized publishing for manufacturing and professional activities in the Manufacturing, Healthcare, Architecture-Design, Building-Planting, Agriculture-Farming, Horeca and Retail sectors. With more than 147 publishing platforms, the Tecniche Nuove Group has been operating in B2B communication for 60 years, training and informing companies and professionals. 1,500 books in the catalog, 550,000 copies distributed monthly, 1,450,000 monthly contacts and nearly 250,000 visitors attending the group’s trade fairs and conferences in a year represent the strength of the country system’s professional culture and updating.

“I am pleased to officially announce the completion of the acquisition of MazzMedia by the prestigious Tecniche Nuove Group, a historic leader in the creation of content and editorial formats aimed mainly at companies and professionals in the B2B sector.” said Francesco Fiori. “The integration with the Tecniche Nuove Group represents an extremely significant step for MazzMedia, offering us an extraordinary opportunity to enhance our skills and resources. I am deeply convinced that this union represents a further concrete opportunity for growth for all our customers”.

ABOUT MAZZMEDIA

MazzMedia is a full-service digital agency founded in 2012, whose offerings include digital strategy, UX design, technology development, social media management and digital marketing.
It includes 30 professionals with a wide range of multidisciplinary skills, a talented team of digital marketing specialists, creatives, and web and mobile developers who work closely together to create exciting digital experiences.
Small and medium-sized companies, as well as established multinationals, have found MazzMedia’s services to be a valuable support in the online development of their digital strategies.

“This new integration,” comments Francesca Ferilli, a member of the board of directors and general manager of Bos, “will also be an asset for Senaf, the company part of the TN Group that organizes and implements trade fairs and exhibition events dedicated to the various sectors of the industrial and production world, such as MecSpe, SAIE, Cosmofarma and ExposanitĂ ”.

Growing in innovation and consolidating a digital unit

Advisor and entrepreneur Davide Maggi adds: “The transaction between Tecniche Nuove and Mazzmedia allows the Group to grow in innovation and consolidate a digital unit with a high level of professionalism, already matured by Mazzmedia. I am happy to have accompanied Ivo Nardella and the Group, already my partner in other operations, to this new milestone”.
Advising on all phases of the acquisition for Mazzmedia were the firm BonelliErede, for Tecniche Nuove the advisor Davide Maggi and the firm Talea in the persons of lawyer Enrico Del Sasso and Dr. Sergio Pellone.

The joint venture Stellantis and Samsung SDI

The target of the recent joint venture between Stellantis and Samsung, currently sanctioned by a memorandum of understanding, is aimed at the production of lithium-ion cells and battery modules for North America.
The new battery plant, whose start is scheduled by 2025, is targeted to achieve initially a yearly production capacity of 23-gigawatts hour, with the possibility of rising it up to 40-gigawatts hour in the future.
“Due to the next battery plants – stated Carlos Tavares, CEO of Stellantis (in the photo)- that will open the doors shortly, we will attain a good ranking to compete and finally to conquer the North American market of electric vehicles. Our strategy of collaboration with highly qualified partners improves speed and dynamism, necessary characteristics to design and to manufacture safe, accessible and sustainable vehicles».
The witness by Young-hyun Jun, president and CEO of Samsung SDI: «We are honoured to give birth to a joint venture dedicated to the production of batteries with Stellantis, company that is accelerating its electrification strategy in this era with a strong propensity for green energy. With this joint venture, we will do our best to satisfy our customers’ high standards in the North American market of electric vehicles».
Stellantis is at an advanced stage in the process oriented to assure the yearly capacity needed for the production of batteries for electric vehicles. The goal is heightening the sales of electrified vehicles in United States up to exceeding 40% of the total within 2030.
Production plants will satisfy the demand for batteries by Stellantis assembling factories in the United States, in Canada and in Mexico for the installation on state-of-the-art electric vehicles, which range from hybrid plug-in to full electric battery vehicles, sold in the ambit of the portfolio of Stellantis brands.

Tacita releases new electric motorbikes on the market

Tacita Italian motorbike manufacturer, producer of electric models, has officially presented the 2024-range with the launch of 5 models in 2 versions and with various possible configurations, result of over 10 years of research and development. Tacita defines its range with the T-Cruise line, declined on the 2 Urban and Turismo models and the T-Race line, developed on the 3 Enduro, Motard and Motorally models. In 2025 Discanto and Pitbike Maestro will join them. The new models are provided with a 0.7mm-thick fairings in mixed carbon and ballistic Kevlar. The traction battery options are 9kWh for Enduro and Motard, and 13 kWh for Motorally, with a weight that does not exceed 196 kg. Interchangeable batteries allow a replacement in 3 minutes and the Battery Management System, equipped with proprietary software, allows increasing the range and the overheating prevention. All models have a continuity power of 11kW with a max power of 34kW, enabling their drive with A1 or B Driving licence. Today the motorbikes for 2024 are already in in pre-order in Europe on the site and since 2025 they will be available in Canada and USA, directly shipped from the headquarter at Poirino (Turin) to the new “Tacita North America” Headquarter.

Full electric ship charged with wind energy

The Dutch company Damen has recently presented its full electric SOV 7017 ship that can be charged while it is in motion, exploiting the existing offshore wind turbines. The 70-metre-long ship hosts 60 cabins and in the full electric variant it is provided with LFP batteries for overall 15 MWh, while the other version, equipped with diesel engine, has a 10-MWh battery.

The Dutch shipbuilder relies on 36 yards spread all over the world and has developed this innovative ship that can be charged even when it is in operation, connecting to the towers of the offshore wind turbines and then adding a 4-MW charger, already developed together with MJR Power & Automation.

COP28, competitive Italian chain in the supply of electromechanical technologies, including electric motors

ANIE Federation has been guest of ICE Agency for the first time at COP28, bringing the best of green technologies. The Federation of the Italian electrotechnical and electronic industry, which joins Confindustria, intervened in the workshop “Sustainab-Italy: Italian proposals for a greener future” organized in the Blue Zone of COP28.

“With 7.3 billion Euros of overall turnover, and an export share exceeding 40%, the Italian electrotechnical and electronic industry for renewable energies includes leader manufacturers from the point of view of technologies, designers, installers and service providers. Almost 80% of the manufacturing value comes from SMEs. Every year the exports of Italian technologies reach over 100 Countries. Backed by the manufacturing tradition and with a high innovation level, the Italian chain is competitive in the supply of electromechanical technologies for electric infrastructures: boards, transformers, motors and cables, up to protection systems, cybersecurity and other technologies that share in the implementation of a smart network”, ANIE writes in a press release.
Spoiler: with the support of ICE Agency Office in Dubai, in April 2024 ANIE will organize for the eleventh year the Italian Hall at the Middle East Energy in Dubai, the most important event dedicated to the energy sector in Middle East, where Italy Hall represents one of the most significant national participations in the exhibition.

The electric scooter that did not exist

The design of To-Move is very particular indeed, the new all-Italian folding electric scooter made of bamboo. It is a great novelty for the sector of the green mobility, developed by Reinova, new excellence pole that takes care of the development and of the validation of components for the electric and hybrid powertrain. The To-Move project is an innovative start-up of Turin Polytechnics with the mission of designing and implementing last-mile sustainable vehicles that can assure movement freedom and flexibility.
The scooter is made with natural materials and can be folded, so resulting very handy for transport, like a trolley. The modular development of the scooter will allow users to choose among different speeds and accelerations, depending on use destinations and autonomy requirements.
Giuseppe Corcione, Chief Executive Officer of Reinova and President of To-Move stated: «I have decided creating this start up falling in love with the ideas, the passion and the creativity of 3 boys. I feel the need of supporting the new mobility development in Italy and of creating completely new vehicle platforms, driven by futuristics ideas in compliance with the circular economy. To-Move is just the first example of how Reinova can contribute in creating and converting industrial realities, not raising the question of what is lost but focusing on what it is possible to build, seizing the opportunities generated by this impressive industrial revolution. Connectivity, sharing, sustainability and modularity are the pillars of this ambitious project, combined with the Italian creativity and the enhancement of the Made in Italy».

Greetings from Electric Motor Engineering

Electric Wishes

Ivo A. Nardella is the new president of ANES

The General Assembly of ANES members– National Association of Specialized Publishing has chosen its new President for the 2020-2023 triennium: he is Ivo Alfonso Nardella, Sole Director of Gruppo Editoriale Tecniche Nuove. Former Vice-President of ANES since 2013, Member of the Board of Directors since 2008 and Director since 2009, he has been member of the Board of Directors of the Industrial Graphics Union in Milan since 2020, too.

Ivo A. Nardella in the top management of ANES

During his installation speech, Ivo Nardella, who first thanked the outgoing President, Andrea Boni, for the excellent work carried out, affirmed he was honoured by the trust and appreciation expressed by Members and aware of taking over the management of the Association in an extremely complicated time for the publishing field and the entire Country system.

2020-2023 programme

“Going through the amber light – stated Nardella – is the ambitious achievement where I would like to drive the field in the course of my mandate: we have to be able to change in a difficult time, to support the Country by making all professional chains increasingly updated and trained to be able to face the recovery and to maintain the leaderships acquired on an international scale. We will operate with institutions to consolidate the fundamental role played by ANES associated companies in the culture-productivity relationship”.
The neo-president then presented his wide work programme for the 2020-2023 triennium, developed according to three fundamental values: representing all, training to inform, evolving to change, supported by a direct involvement of Members, also through the strengthening of the presence in Territories, and by the enhancement of people before personas.
Utmost attention will be still paid to the Association’s assets, from consulting to members, from training to Digital and CSST sections and work contracts, as well as to new valuable initiatives like B2B Marketing Conference, set up in 2019 as starting and evolutionary point for the challenges of B2B communication, which is generating an excellent ranking of ANES and of its associated companies towards the target of B2B marketers.

The other turnovers

Ivo Nardella, in the management of ANES, will collaborate with the Vice- Presidents Alessio Crisantemi from GN Media and Carlo Latorre from Cronoart, as well as with the President of the ANES Digital Section who will be elected by the Association’s digital component during next weeks.

Electric retrofit of light commercial vehicles

Stellantis and Qinomic have signed a partnership to develop a solution for the conversion of light commercial vehicles with internal combustion engines into electric propulsion vehicles.
Result of the collaboration between the Business Units of Circular Economy and Commercial Vehicles, the solution for the retrofit aims at extending vehicles’ life and use, granting sustainability and accessibility from the economic point of view.
The project is part of the global strategic Dare Forward 2030 plan that aims at speeding up the course towards the electrification and at strengthening Stellantis decarbonization strategy.
“I am pleased that Stellantis collaborates with Qinomic at the development of this retrofit technology. This innovation offers our professional customers the choice of transforming their vans into electric vehicles, extending their service life and complying with law requisites in the mobility issue” stated Alison Jones, Senior Vice President Stellantis of the Circular Economy Business Unit.
“The retrofit technology will allow Stellantis to strengthen its leadership ranking in the sector of the solutions for the zero-emission mobility for professional customers, joining our range of electric vans” affirmed Xavier Peugeot, Senior Vice President Stellantis, Commercial Vehicle Business Unit.
Eric Laforge, Vice President Stellantis, Enlarged Europe Light Commercial Vehicles has instead affirmed: “In a market driven by the last mile demand, soon the restrictions to the access to cities will compel those who have recently purchased a LCV to search for a solution to convert it into a zero-emission vehicle”.

Energy transition: searching for skills

The presence of electronic and electromechanical components in machinery, and therefore in industrial processes, has been rising for some time now in manifold sectors and its growth goes on hand in hand with 4.0 systems. To comply with the trend, it is necessary to create a new generation of skilled professionals

Not only transports: the manufacturing industry in general is concerned by the increasingly massive presence of motors and drives that exploit electric energy instead of the more conventional hydraulic and pneumatic systems.
Besides, it is common opinion that the higher electrification of manufacturing activities or of the building sector might lead – as calculated by Bloomberg NEF in a recent report – to the 60% decrease of greenhouse-effect gases by the half of the century.
Certainly, as highlighted by Enel and Turin Polytechnics in a research presented last December, the secret resides in the will and capability of the various stakeholders of giving birth to an integrated strategy.
What, in other words, the energy provider and the University identify with the expression, the triangle of electricity, at whose vertices we can find renewables, electrification of final consumptions and efficiency of digitalized networks.
Expectations are high: the study estimates that within the next biennium the above-mentioned renewables can represent almost half of total provisioning sources (48%) while from now to 2050 the consumption electrification should reach percentages by 42, 41 and 53% respectively in the ambits of general industry, mobility and residential.
Irrespective of the future possible scenarios, the irremissible matter is that skills are needed to manage them.
And they are not the manifold innovative skills that have been a topical theme since the dawn of Industry 4.0.
The dear old electrotechnics is instead at stake, implemented and refined by a degree in electronic engineering that is in itself synonym of certain employment.
This is the belief – and we will see it hereunder – of the secretary of ANIE Automation and ANIE Energy Marco Vecchio, who however started from other reflections for his interview with Electric Motor Engineering.

Different requirements in the various sectors
«We monitor», Vecchio stated, «the electrification process in mechanics and mechatronics, that is to say how products of this kind converge then into chains like machine manufacturing.

Marco Vecchio, secretary of ANIE Automation and ANIE Energy

It is an indicator of the trends that enliven the transition from hydraulics to electrical-electromechanical.
From 2013 to 2019, the percentage of electromechanical and electronic components increased by 7% yearly versus the value of machines themselves, also due to the contribution of drives and motors.
For some applications, electromechanics assures more efficiency than hydraulics but this does not mean it is the absolute best option.
It depends on application sectors and fields. In the future, electro-hydraulics grants more energy efficiency and durability, as well as controllability inside a supply chain.
However, it is more correct to say that if in some cases electromechanics is winning, hydraulics and hydraulics-pneumatics is the winner elsewhere».
For instance, «where remarkable performances are imposed – I think of machinery and packaging with their requisites of motion control that mandatorily need a significant contribution by electronics» then «we can affirm the automation injection has quintupled in the around last ten years».
On the contrary, traditional mechanics is still the privileged choice for more basic operations and fields, such as woodworking and textile.
Concerning environmental impacts and consumptions, Marco opportunely preferred making some distinctions.
«There is efficiency enhancement, he pointed out, «and this implies a lower energy demand, although basically electric motors have some of the highest consumptions, no matter what their application field is, from white goods to automotive».

A matter of class
Their subdivision into categories by requirements, the assignment of a precise energy class also to drives and inverters, is one of the aspects at which associations like ANIE have worked in collaboration with institutions. This has resulted in a regulation on eco-drives that will come into force since next July (2021/341).
«In cascade», the number one of ANIE Automation and ANIE Energy added, «we expect regulations about pumps and other parts and on their efficiency, to be read according to a vision of systemic approach and not just for the single component».
Regarding renewables and the European New Green Deal, Vecchio is cautious: «What is contained in the national recovery and resiliency Plan about the green source theme is important.
Nevertheless, the problem is that to concretize the goal of the national Climate-energy Plan, the installation of renewables should increase by six times yearly from now onwards.
We unceasingly dialogue with institutions also in this field, in the attempt of overcoming the hindrances of the well-known NIMBY effect».
The shift to green in its turn needs competences. Therefore, developing them becomes fundamental for the Country system, as well as for the players engaged in various capacities in the energy sector.
An investigation about employment carried out in 2020 revealed that among the 121 students who in 2018 graduated in Electric Engineering at Milan Polytechnics the employment rate was by 96% one year after the degree; in 90% of cases within six months and prevailingly (70%) with permanent contracts.
Commenting the statistics, Vecchio had specified that «electrotechnics should be among the primary choices for a young graduate who approaches University», while «data coming from Italian Universities and associated companies highlight that finding human resources on the market with these skills is instead very difficult».
After some time, the opinion has not changed.
«We are dealing with an important energy and industrial evolution», Vecchio stated, «and we need professionals who can manage it. Digital is strategic and very topical; the so-called soft skills are essential, but if it is true that complexities rise, it is as true that we need people who can face all-round complexities and be problem solving. New professionalisms are precious, provided that we do not forget the tradition of electrotechnics, which has its own specialties, problems and peculiarities. To put it in a joke», he ended, «the knowledge of digital technologies is indispensable but also the acquaintance with a transformer».
(by Roberto Carminati)