With the aim of further consolidating the omnichannel offer of the Tecniche Nuove SpA publishing group, the acquisition of 100% of the capital of Mazzmedia srl from the majority shareholder Francesco Fiori and Samuele Marazzita, Tommaso Dozio, Federico Anelli has been completed.
Mazzmedia is a digital agency, specialized in the design and development of multi-channel communication projects, digital strategy, creativity, technological development and digital marketing. A company capable of responding very quickly to customer requests and needs. Channel mix planning, strategic cross-media campaigns, market research and analysis are the basis of the work of the Mazzmedia team.
The new corporate asset has confirmed at the helm the CEO Francesco Fiori, the Sales Director Tomaso Dozio, the Head of UX Designer Samuele Marazzita and the Head of Technology Federico Anelli.
A long-standing strategy of growth
“This important acquisition follows a long-standing external growth strategy and completes our group’s positioning as a leader in the B2B multichannel communication offer,” said Ivo Alfonso Nardella, Chairman and CEO of Tecniche Nuove Spa. “The confirmation of the management team that has made Mazzmedia a top-level structure among web agencies is a sign of continuity of management and will allow us to develop new services, including those based on AI, in the publishing and communication sector for companies and professional segments that are in the Group’s portfolio.”
Tecniche Nuove Group, with about 300 employees and more than 65 million euros in sales, is a leader in specialized publishing for manufacturing and professional activities in the Manufacturing, Healthcare, Architecture-Design, Building-Planting, Agriculture-Farming, Horeca and Retail sectors. With more than 147 publishing platforms, the Tecniche Nuove Group has been operating in B2B communication for 60 years, training and informing companies and professionals. 1,500 books in the catalog, 550,000 copies distributed monthly, 1,450,000 monthly contacts and nearly 250,000 visitors attending the group’s trade fairs and conferences in a year represent the strength of the country system’s professional culture and updating.
“I am pleased to officially announce the completion of the acquisition of MazzMedia by the prestigious Tecniche Nuove Group, a historic leader in the creation of content and editorial formats aimed mainly at companies and professionals in the B2B sector.” said Francesco Fiori. “The integration with the Tecniche Nuove Group represents an extremely significant step for MazzMedia, offering us an extraordinary opportunity to enhance our skills and resources. I am deeply convinced that this union represents a further concrete opportunity for growth for all our customers”.
MazzMedia is a full-service digital agency founded in 2012, whose offerings include digital strategy, UX design, technology development, social media management and digital marketing.
It includes 30 professionals with a wide range of multidisciplinary skills, a talented team of digital marketing specialists, creatives, and web and mobile developers who work closely together to create exciting digital experiences.
Small and medium-sized companies, as well as established multinationals, have found MazzMedia’s services to be a valuable support in the online development of their digital strategies.
“This new integration,” comments Francesca Ferilli, a member of the board of directors and general manager of Bos, “will also be an asset for Senaf, the company part of the TN Group that organizes and implements trade fairs and exhibition events dedicated to the various sectors of the industrial and production world, such as MecSpe, SAIE, Cosmofarma and Exposanità”.
Growing in innovation and consolidating a digital unit
Advisor and entrepreneur Davide Maggi adds: “The transaction between Tecniche Nuove and Mazzmedia allows the Group to grow in innovation and consolidate a digital unit with a high level of professionalism, already matured by Mazzmedia. I am happy to have accompanied Ivo Nardella and the Group, already my partner in other operations, to this new milestone”.
Advising on all phases of the acquisition for Mazzmedia were the firm BonelliErede, for Tecniche Nuove the advisor Davide Maggi and the firm Talea in the persons of lawyer Enrico Del Sasso and Dr. Sergio Pellone.
