The goal that the new managing director, Toshihiro Mibe, has recently communicated and personally defined as “challenging but in line with the brand’s ambitious targets” is reaching a production of fully electric vehicles and nitrogen motors by 2040.
Before, other intermediate steps: the increase up to 40% of the percentage of electric vehicles and double power supply cars, to rise then to 80% in 2035 and to 100% in 2040.
To hit the target, Honda has allocated for its R&D about 5,000 billion yens, accounting for 38 billion Euros, for the next 6 years.