On the occasion of the CEO Investor Day recently held in Seul, in Korea, Kia released an update about future strategies and financial goals. Well, the manufacturer illustrated the updates introduced in the medium-long term business strategy, greatly highlighting the electrification and the PBV (Purpose Built Vehicle) business. It was confirmed the 2030-target of selling 4.3 million vehicles yearly, of which 1.6 millions fully electric (EV). The target of 4.3 millions for 2030 exceeds by 34.4% the target established for 2024 of 3.2 million units.
The company intends to become brand leader in electric vehicles, EV, increasing the percentage of electrified models out of the total of sales, including also hybrid electric vehicles (HEV), plug-in hybrid (PHEV) and battery vehicles, with a sale target of 2.48 million electrified models yearly, that is to say 58% of Kia’s total sales in 2030.
“After the success of the brand relaunch in 2021, Kia is strengthening its global strategy with the definition of an innovative range of electric vehicles and speeding up the transition towards the dimension of supplier of sustainable mobility solutions “, declared Ho Sung Song, President and CEO of Kia.