The brand for the Chinese mass market Geely Auto has recently announced the formation of a new company, Zeekr Company Limited, a new electric mobility technology and solutions company based in China that will serve growing global demand for premium electric vehicles.
The first Zeekr vehicles are expected to be delivered in the third quarter of 2021, with production being undertaken by parent company Geely Holding under a light asset strategy.
Zeekr aims at delivering a new electric vehicle to market each year in the coming five years.
Zeekr will create a new ecosystem that is focused on the full integration of the end user into a new super ecosystem focusing on the full service of end user requirements with an innovation as standard approach in terms of sales and servicing.
The Chinese name of Zeekr has been confirmed as Ji Ke.
Zeekr will become the latest electrification initiative within the wider Geely Holding Group, in which other companies such as Volvo have recently announced ambitious zero-emission strategies.
Other electrified vehicle brands within Geely Holding, including Lynk & Co, Polestar, LEVC, Geometry and Lotus Cars are also continuing to expand in different market segments, providing consumers with a wide range of electrified products and unique business offerings.

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