The electric motor market is undergoing a profound transformation. According to Mordor Intelligence, the sector is currently valued at approximately USD 158.64 billion and is expected to reach USD 241.30 billion by 2031, growing at a CAGR of 8.75%. This expansion is being driven by an ever-increasing range of applications, from industrial automation and robotics to HVAC and refrigeration systems, drones, renewable energy solutions, and smart home appliances.
Behind these figures lies a more structural shift: the production of electric motors now requires not only advanced technologies but also the ability to develop flexible, efficient, and scalable manufacturing processes. As a result, selecting the right technology partner has become a strategic decision for manufacturing companies.
The traditional model based solely on machine supply is giving way to a more integrated approach. Leading industrial players are increasingly seeking partners capable of contributing to process design, reducing uncertainty during the early stages of a project, accelerating industrialization, and supporting future production evolution.
It is within this context that GROB positions itself, adopting an approach that goes beyond equipment supply and focuses on designing complete manufacturing solutions.
From technology provider to manufacturing solution partner
Today, GROB represents a center of excellence dedicated to the design and industrialization of production lines for electric motors.
With more than 100 years of industry experience and a well-established international presence, GROB supports companies developing electrified applications from the earliest stages of their projects, when technological choices are still open and can be optimized.
This is precisely where the value of a technology partner becomes crucial. Key factors such as manufacturability, production costs, energy efficiency, and process scalability can be assessed and addressed before major investments are made. The objective is therefore not simply to build a production system according to a technical specification, but to work alongside customers in defining the most effective manufacturing solution.
Simultaneous engineering as a competitive advantage
One of the defining elements of GROB’s approach is simultaneous engineering, a methodology that involves customers from the earliest stages of development. Through this model, different technological options can be evaluated, potential challenges identified in advance, and the transition from design to industrial production accelerated.
To support this approach, GROB has made a significant investment in research and development in Italy through its Technical Application Center dedicated to electric motors. The center combines technologies and expertise for prototyping, validation, and manufacturing process testing activities, as well as for verifying the integration and compatibility of materials, components, and third-party technologies within the solutions developed.
This capability makes it possible to evaluate process performance and quality in advance, optimize production parameters, and identify the most effective solution in terms of efficiency, final product quality, economic sustainability, and reduced energy consumption.
The process is completed through the delivery of turnkey solutions, covering every stage from proof of concept and validation through to production start-up. For customers, this translates into reduced project and management complexity, while increasing predictability in terms of timelines, costs, and system performance.
A scalable model across industries
GROB applies the same philosophy across numerous industrial sectors that share the need for advanced manufacturing solutions, from automotive and two- and three-wheel electric mobility to industrial motors, e-marine systems, and home automation applications.
These sectors have different requirements, yet they share a common challenge: the need for manufacturing systems capable of adapting to increasingly dynamic markets characterized by greater product variety, shorter development cycles, and the need to minimize changeover times.
For this reason, GROB develops solutions designed not only to meet today’s requirements but also to support the future evolution of both the product and the manufacturing process.
GROB has developed dedicated solutions for the industrial production of electric motors for drones, integrating different levels of automation according to production requirements. The turnkey approach enables optimization of particularly critical operations, such as rotor contacting and balancing, reducing manual activities while increasing control over quality and repeatability.
The drone sector demonstrates how, in new or rapidly evolving markets, the value of a technology partner lies in its ability to combine innovation, process expertise, and engineering flexibility.
