April saw one of Italy’s most mundane events: Milan Design Week. The Salone del Mobile filled the pavilions of Fieramilano Rho from 16 to 21 April 2024, with the Fuorisalone, a collateral event to the fair that crowded the city with events, installations, presentations and exhibitions. Demonstrating how electric mobility and the technology involved are now a beacon in the most up-to-date design of our cities, Fuorisalone also included more dedicated spaces and events, such as the one planned by Zero Motorcycles. The electric motorbike company was present at Design Week 2024 with the third edition of ‘Canale a Colori‘, where the Californian brand exhibited two of its most disruptive motorbikes, the 11 Kw Zero FXE and the Zero DSR/X Black Forest Edition. Both were hosted on board BarconeMilano, and the dealer Gpone Milano offered passing motorcyclists the chance to test-drive a model from the Zero range among those on display at BarconeMilano, thus providing a unique opportunity to experience the extraordinary performance of electric motorbikes in an enchanting setting.
‘Zero models are not just means of transport, they are an expression of a new lifestyle that embraces a more conscious freedom to explore and move, thanks to the silent and innovative power of electricity. With their cutting-edge design and exceptional performance, the American company’s motorbikes turn every journey into an adventure, where the connection between man, machine and environment reaches previously unthinkable levels of harmony,’ the company explained in a press release.
Zero Motorcycles’ participation in Design Week 2024 was not just an exhibition of elite electric motorbikes, but a dialogue between the worlds of design, mobility and technology.