BRP has made history by becoming the first Canadian company to be named Red Dot: Design Team of the Year, a prestigious recognition in the world of industrial design. This achievement was celebrated at the Red Dot Award ceremony in Essen, Germany, where BRP also received five additional Red Dot design awards for its Can-Am lineup—including the coveted Red Dot “Best of the Best” award for the electric motorcycle Can-Am Pulse, the highest distinction in the competition.
The Can-Am Pulse was conceived to reinvent urban mobility with accessibility at its core. Its bold, compact design features sculpted volumes and a modern, approachable aesthetic that welcomes riders of all levels. Every aspect— from clean surfaces to a silent, enclosed chain case—supports confidence and clarity, making the Pulse not just a commuter bike, but a statement of what urban riding can become.
The Can-Am Origin draws on motocross heritage and the silent power of nature. Designed to transition smoothly from city streets to rugged terrain, its aerodynamic, minimalist aesthetics and modular build reflect both control and sustainability, offering a strong visual identity and rider connection.
Expanding on adventure, the Can-Am Canyon Redrock introduces a new design language for three-wheel vehicles. Its tall, narrow stance and integrated functional elements like 21 LinQ points and a 10.25-inch touchscreen offer rugged capability and adaptability for every journey1.
The Can-Am Maverick R Max elevates off-road experiences for groups, accommodating four passengers while retaining agility and performance. Its design features muscular lines, a unique color palette, and an interior focused on ergonomics and shared riding excitement1.
For utility demands, the Can-Am Outlander XT 1000R blends a lion-inspired front, signature lighting, and generous onboard storage into a robust, assertive ATV. Every facet, from ergonomic seating to intuitive controls, is optimized for comfort and command during demanding tasks1.
In total, BRP now holds 200 design and innovation awards internationally, including 61 Red Dot distinctions. The company, based in Quebec, reported annual sales of CA$7.8 billion across more than 130 countries and is accelerating the development of electric models across its product lines as part of its commitment to innovation and responsible growth
