After the great success of the New 500 “La Prima Launch Edition”, New 500 “La Prima by Bocelli” is at its debut. The new version, first city-car with level-2 assisted drive, has an autonomy of 320 km, certified by the WLTP homologation cycle, which rises up to 460 km if used in the city traffic. The electric motor is the most powerful in the entire range, able to unleash 117 HP and 220 Nm of torque.
The great clamour is due to the fact it is the first city car in the world equipped with “Virtual Venues” technology by JBL for excellent-level audio experience. The new high-end version of the Fiat icon offers the JBL Premium Audio mastered by Andrea Bocelli as standard, an audio premium plant featuring 320 W of total power, highly refined in architecture and performances. To make the JBL audio system tailor-made for the vehicle, FIAT has availed itself of the experience of the most popular living tenor in the world, Maestro Andrea Bocelli.
“The amazing success of New 500 La Prima, the high-end model of our electric icon, has made us understand that our customers want a premium product, which is very Italian and very iconic: in other words, they pursue and they want the best of the Made in Italy – he states -. Precisely in Italy, we can find the utmost expression of art, of beauty and of music. For this reason,
Olivier Francois, CEO FIAT and Global CMO of Stellantis declared: «Together with maestro Andrea Bocelli, we have created the perfect listening experience to enhance the silence of a car. Besides, due to JBL technology, enriched by the excellent Virtual Venues system, we assure an immersive perfectly tailored listening experience».